On this occasion, bixbox studio will share about the function and purpose of designing a brand logo. For those of you who have been in the world of design and business a lot, surely you know that a logo is one of the main and important parts of a brand. Because the logo will be the hallmark and identity of a brand wherever they are. In addition, the logo will briefly describe the brand and enhance the professional image. This is commonly known as brand identity or branding.
Because it shows identity and reflects a brand, it is impossible to make a logo from scratch to be unique, attractive, and simple so that it is easy to remember. Usually a logo also describes the purpose of the brand and is adapted to its use.
Before discussing the purpose of a logo, it’s good if a brand or logo designer knows the function of a logo. So that later we will find out about more specific goals related to the logo.
Creating or designing a logo has an important function for the sustainability of a brand and many believe that a logo is also a factor in achieving success. Because the logo is one of the important marketing strategies to convey a message to the public, which is expected to become an icon and familiar in the minds of the community.
At first glance, you must have seen various kinds of logos from various brands. Of course, you will definitely see the differences in the characteristics of each logo from one brand to another.
If you pay attention, brands out there will use their logos in various media. Therefore, making a logo cannot be arbitrary or made just like that, because the effect will be difficult to apply or use for marketing media and other needs.
Before patenting a logo, make sure the logo that is made fulfills all its functions and is suitable if it will be applied. While this is one of the most important elements in a brand, you shouldn’t overdo your designs. But still it must have a simple and unique impression.
If you already know an explanation of the function of the logo, we can draw conclusions about the purpose of the logo for the brand, along with the purpose of the logo on a brand.
1. Attract Attention
As one of the strategies, a logo must be created so that it can attract the attention of potential consumers, thereby arousing curiosity about a brand. A logo is not just an ordinary image that is seen and then easily forgotten. But the brand logo must be remembered forever.
Almost like the discussion above, the main purpose of a logo is to become a branding process and marketing strategy. Because a logo describes the identity of a brand, it becomes a brand image.
Of course, making a logo should not be arbitrary, so if you are confused about designing a logo, please contact firstname.lastname@example.org